Hi, I'mDr. Tom Nissens

MarTechDeveloper|

I design and implement reliable web tracking architectures, turn Adobe Analytics data into actionable insights, and engineer privacy-first consent solutions — so your customer data is accurate, compliant, and ready to drive decisions.

Get in TouchView My Work
4+Years Experience
PhDNeuroscience
Dr. Tom Nissens
Adobe Analytics
Adobe Launch
JavaScript
Vue.js
Python
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About Me

Bridging Analytical Rigor & Marketing Technology

I'm a data-driven MarTech specialist with a unique background that bridges cognitive neuroscience research and enterprise marketing technology. This combination gives me both the analytical precision to understand complex data systems and the strategic vision to translate insights into business value.

With a PhD from Justus-Liebig University and hands-on experience at leading digital agencies and enterprise clients, I specialize in the full lifecycle of analytics solutions — from frontend tracking architecture and tag management through to insight generation in Adobe Analytics. I also bring hands-on experience with Customer Data Platforms such as Adobe Experience Platform.

My approach combines technical depth with empathy and clear communication, helping teams turn raw data into knowledge and actionable strategy.

Data Quality Focus

Ensuring accurate, reliable data collection and governance

Academic Rigor

PhD-level research methodology applied to business problems

Cross-Functional

Bridging marketing, product, and engineering teams

Quick Facts

  • 📍Based in Frankfurt am Main, Germany
  • 🎓Dr. rer. nat. (PhD), Magna cum laude
  • 🏢ALDI DX, diva-e, webalyse
  • 🌍English, German, Dutch
Career Journey

Experience

From cognitive neuroscience research to enterprise MarTech

IT Consultant - Web Analytics & MarTech Developer

ALDI DX
Mülheim an der RuhrOct 2024 – Present
  • Develop and maintain frontend tracking features including custom data layers and event triggers
  • Implement and manage tracking logic in tag management systems
  • Create dashboards and reports to visualize key metrics for business stakeholders
  • Integrate consent management platforms and third-party marketing tags
JavaScriptVue.jsAdobe LaunchAdobe AnalyticsOneTrust

MarTech Developer

diva-e NEXT GmbH
Frankfurt am MainSep 2023 – Sep 2024

Consultant – Web Analytics & Development

webalyse GmbH
MunichMar 2022 – Aug 2023

Postdoctoral & Doctoral Researcher

Justus-Liebig-Universität Gießen
GießenNov 2016 – Mar 2021

Education

🎓

Doctor of Natural Sciences (Dr. rer. nat.)

Justus-Liebig-Universität Gießen2016 – 2020Magna cum laude
🎓

Master of Science

Universiteit Gent, Belgium2013 – 2015Magna cum laude
🎓

Bachelor of Science

Universiteit Gent, Belgium2010 – 2013Cum laude
Technical Expertise

Skills & Tools

A focused toolkit for analytics architecture, tracking development, and privacy engineering

Analytics & Tracking

Adobe Analytics
Adobe Launch
Data Layer Design
Data Validation & QA

Development

JavaScript / TypeScript
Vue.js / Nuxt
Python
SQL

Privacy & Process

OneTrust / Consent Mgmt
Agile / Scrum
Git / GitLab

Tools & Platforms

Adobe Analytics
Adobe Launch
JavaScript
OneTrust
Vue.js
TypeScript
SQL
Python
Pandas
Git
Get in Touch

Let's Work Together

I'm always happy to connect — whether it's about a potential role, a shared interest in analytics and MarTech, or just to say hello.

Emailtom@nissens.be
LinkedInlinkedin.com/in/tomnissens
GitHubgithub.com/tomnissens
LocationFrankfurt am Main, Germany

Interested in working together?

I'm open to new opportunities where I can apply my expertise in MarTech to build robust tracking architectures and deliver actionable analytics insights. Feel free to reach out — I'd love to hear from you.

or email me directly
Send Me an Email

I typically respond within 24-48 hours